As a lifelong lover of stories and beautiful design, I’ve combined my passions to help indie authors and small businesses bring their visions to life.

With a background in graphic design, marketing and corporate communications, I'm pumped (sorry, I'm a millennial and tend to use millennial language. I'm also Canadian and will probably apologize excessively. It's like a nervous tick. I can't help it.) to assist you on your author journey. Whether you need a full rebrand and a website as gorgeous as you to show off all your freaking amazing work, you're desperately in need of a task master to ensure nothing is slipping through the cracks, someone to yell at you (in a loving way) to get your ass writing, or your brain just needs a break from staring at Canva for hours on end (or really anything else you might need), I've got you. 

Being an author is a ton of work and I’m here to make the process seamless, collaborative, and fun, because it is your literal dream and you deserve to enjoy the ride.

When I’m not designing, you can find me obsessing over a romance or romantasy book (actually, I'm probably listening to an audiobook while designing), staring at all the pretty books on my shelves or traveling to signing events to meet my favourite authors!

Outside of the bookish space, I will be petting all the dogs, scream singing Taylor Swift songs, succumbing to my sweet tooth, working on my sunburn at the beach, playing volleyball or golf (it's a hot sport, okay? even before Tessa Bailey made it hotter *day dreams of Wells Whitaker busting through Josephine's door*), globe trotting (not the basketball kind), sniffing candles, and riding roller coasters over and over again.

the founder, creative mind & one-woman-show behind storyline design & branding.

hi friends! i’m shay,

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Jillian Arly, Author of Behind The Bench

Shay is an absolute dream to work with when it comes to anything design related. She designed my website with almost no direction from me and created something amazing. Shay also helped design my stand-up banner and table runner for events, with a color scheme she also came up with herself. Not only does she help me with any promotional materials - whether it be just giving me advice or fixing and tweaking designs, she also formats and designs my covers. Oh, and not to mention she's one of the best beta readers I've ever had. Shay is a literal angel and I'm not sure how I'd survive without her by my side. 

Hilary Rose, Author of Lucky Pucker

I had such an amazing experience working with Shay. She delivers on everything she promises and more. Her questionnaire was in-depth and really helped me start to understand what I wanted. Shay knew what I was looking for before I did! I went into this process unsure of where I was going, but knew I needed guidance. Somehow, Shay was able to design a website that is intrinsically, authentically me, without me even knowing what that was until I saw what she created. Working with her was simple and easy. She’s very knowledgeable, extremely talented and intuitive, and an excellent communicator. I am so happy that I chose to work with her and look forward to continuing to work with her in the future to build my brand as an author. 

you want to work with me? really!?

then please fill out the author inquiry form here

have questions?

hit me up.

let's do this.

i'll be in touch soon.